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AJC Group’s West Cliff Development The Sonnet, Is Just One Month Away From Completion
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The Sonnet, Bournemouth, AJC Group

Dorset-based developer AJC Group is just one month away from completing its West Cliff development, The Sonnet, located in Bournemouth. A stone’s throw away from newly refurbished The Nici hotel, the scheme boasts 14 two-bedroom luxury apartments, ideal for those seeking a stunning new home.

Located on the iconic West Cliff, the £10m development is in one of the town’s most sought-after locations, with uninterrupted sea and coastal views and easy access to seven miles of award-winning white sandy beaches. Designed by ARC Architects, the striking contemporary building has professionally landscaped communal gardens, secure underground parking and bike storage, as well as private outdoor space in the form of either a terrace or balcony. The apartments have been constructed to a high EPC-B rated specification, including air source heat pumps for each dwelling, enabling purchasers to lower their carbon footprint.

50% of the apartments have now been sold, with only seven apartments still available. Prices range from £555,000 to £875,000, with the largest apartment being 960 sq ft. Two of the ground floor apartments have now been finished and are available to view.

Mark Adams, Director of AJC Group, said: “This luxury apartment building has been sensitively designed to be in keeping with the historic local surroundings, and is one of the first new developments on the West Cliff. The apartments are spacious, with large windows to maximise the views, creating a beautiful yet practical living space. All of the properties have been finished to a high specification to maximise the unbeatable location. With a lot of recent investment into the area, The Sonnet has a sought after address, making each apartment incredibly attractive.

“The Sonnet is only a short walk away from Bournemouth’s famous beach and the vibrant town centre, and has access to an array of essential amenities, popular bars and restaurants, shops, and public transport links, which makes them perfect for a weekend getaway.”

Each apartment is fitted with herringbone style LVT flooring, Quartz worktops, shaker style matt kitchen units, with premium appliances throughout. The hotel style bathrooms feature luxury sanitaryware. All homes have access to a communal lift from the basement parking level to the top floor. AJC Group will provide all new purchasers with a £1,500 voucher for Interiors by Haroys custom fitted wardrobes.

The Nici Hotel, which is just along from The Sonnet, recently had a £27m refurbishment and includes an array of leisure facilities accessible to local residents via a membership. The award-winning Spa, state-of-the-art treatment and fitness facilities, 18m heated indoor pool, hydro pool, sauna and steam room, plus gym, and relaxation rooms are popular with celebrity guests. The Nici Hotel also runs wellness and fitness events, including a Sunday Yoga class in the Ocean Room. Several popular bars and restaurants are walkable from The Sonnet development, as well as many iconic south coast landmarks, including Durdle Door and The New Forest National Park.

The Sonnet is a 10-minute drive or 30-minute walk to Bournemouth train station, which has direct services running to London in 1hr 50, stopping at both Southampton and Winchester. With easy access to the A35, it takes only 15 minutes to get to Poole by car. Southampton is reachable in 45 minutes via the A338, with London just over two hours away by road.

AJC Group currently has four additional sites under construction including Lindsay Road and The Sloop, which are located in Poole. A partnership project with Aster to deliver 57 affordable homes is well underway in Dorchester. AJC Group is on track to deliver over 200 mixed-tenure homes during 2023, reflecting a total construction value in excess of £100m. The firm has become one of the most active residential development specialists across the Wessex region and has made a commitment to build 500 affordable homes by 2028.

To make an appointment to view The Sonnet, or for further details, contact: Winkworth Westbourne, tel: 01202 76763, or visit:


Posted on: 17th October 2023
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