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AJC Group Offers Deposit Unlock Incentive at The Sloop Apartments in Poole Town Centre
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AJC Group Offer Deposit Unlock At The Sloop

Dorset-based housebuilder and developer AJC Group is now offering the Deposit Unlock scheme at its landmark town centre development, The Sloop, providing a rare opportunity for buyers to purchase a new home in Poole with just a 5% deposit. An Open Day is being held on the 3rd February 2024 by Goadsby estate agents.

Located on Commercial Road in the heart of Poole, the redevelopment of the prominent site of a former pub will deliver a £15m scheme with 86 much-needed studio, one, two and three-bedroom apartments across six floors, all with high energy-efficient EPC-B rating.

Due to be completed this spring, 48 of the homes are being sold on the open market and available to purchase with the Deposit Unlock scheme, with 38 being retained as rental properties.

Prices start from £180,000 for a studio to £500,000 for a three-bedroom apartment and ideally suit first-time buyers, downsizers and those looking for a rental property in this highly desirable location. Any interested purchasers are encouraged to contact Goadsby estate agents to arrange a viewing or attend the Open Day.

Boasting a residents’ roof terrace with harbour views of Poole and the Purbeck Hills, the high-specification apartments include CDA premium kitchen appliances, contemporary porcelain-tiled bathrooms with black hardware, LVT flooring in the living areas and carpeted bedrooms. The apartments are gas free and feature electric panel radiators with air source heat pumps for hot water.

The scheme is the largest project to date for residential development specialist AJC Group, which is headquartered less than a mile away in offices on Sandbanks Road in Poole.

Mark Adams, director of AJC Group, said: “At a time when saving isn’t easy, the Deposit Unlock scheme will be a huge help to first-time buyers and those wishing to move up the property ladder – and in such a sought after location in Poole.

“We’re also including a managed car-club scheme, which will be available for all residents using low emission vehicles. Residents can book and use a car as and when required, only paying for the time and mileage used.”

The Deposit Unlock Scheme has been devised by the Home Builders Federation (HBF), in collaboration with lenders and the housebuilding industry. It enables first time buyers and existing homeowners to purchase a new home valued at up to £750,000 with only a 5% deposit. The initiative can make purchasing a new home accessible to more buyers, via 95% mortgages offered at competitive interest rates.*

In a prime location, the development is within easy walking distance to an array of amenities in Poole town centre, Lilliput, Whitecliff Park, and the vibrant Ashley Cross neighbourhood with its independent bars and restaurants. Poole Park and the Park Cricket Ground are directly opposite.

The project also has fantastic access routes for public transport; ideally positioned on several major bus routes, and equidistant from both Poole and Parkstone Train Stations with a direct route into London Waterloo.

AJC Group currently has three sites under construction including Lindsay Road and The Sloop, in Poole, and a partnership project in Dorchester with Aster to deliver 57 affordable homes is well underway.

AJC Group is delivering 187 mixed-tenure homes in 2024, reflecting a total construction value in excess of £100m. The firm has become one of the most active residential development specialists across the Wessex region and has made a commitment to build 500 affordable homes by 2028.

To register your interest for The Sloop, or to find out more information about the homes available visit: or call 01202 544666.


Posted on: 17th January 2024
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