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AJC Group Completes £10m Sonnet Development in West Cliff, Bournemouth
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Dorset-headquartered housebuilder and developer AJC Group has completed its £10m Sonnet development, located on the iconic West Cliff in Bournemouth.  Boasting uninterrupted views of the sea, the five-storey scheme comprises 14 two and three-bedroom luxury apartments, with over half already sold.

Construction started on the site in December 2021 and was finished this November. The completion event for the development was marked by a ribbon cutting and a speech from managing director of AJC Group, Sebastian Janes. The event was attended by residents, estate agents Winkworth Westbourne and Frost & Co. Bournemouth, and solicitors Trethowans.

The £10m development is in one of the town’s most sought-after locations, with expansive coastal views and easy access to Bournemouth’s award-winning beaches. 50% of the apartments have now been sold, with only seven apartments still available. Prices for the remaining apartments range from £555,000 to £825,000, with the largest apartment being over 1000 sq ft.

Seb Janes, managing director of AJC Group, said: “It was a fantastic event to celebrate the completion of this scheme and an opportunity to recognise all the teams that were involved in the construction and delivery of this development. This luxury apartment building has been sensitively designed to be in keeping with the historic local surroundings, and is one of the first new developments on the West Cliff, with easy access to seven miles of white sandy beaches as well as the newly refurbished The Nici Hotel.

“In a year that has proved extremely challenging for many housebuilders and developers, we’re proud to have delivered this outstanding beachfront development on time and within budget.  As a business, we are committed to supporting the local economy and this project enabled us to work with 26 contractors and created 150 jobs.”

All the apartments have been constructed to a high EPC-C or B rated specification, including air source heat pumps for each dwelling, enabling purchasers and residents to lower their carbon footprint and ultimately reduce their energy bills. Designed by ARC Architects, the striking traditional building with contemporary interiors has professionally landscaped communal gardens, secure underground parking and bike storage, as well as private outdoor space in the form of either a terrace or balcony.

Each apartment is fitted with herringbone LVT flooring, quartz worktops, shaker style matt kitchen units, with premium appliances throughout. The hotel style bathrooms feature luxury sanitaryware. All homes have access to a communal lift from the basement parking level to the top floor. AJC Group will provide all new purchasers with a £1,500 voucher for custom-fitted wardrobes by Haroys.

Several popular bars and restaurants are walkable from the development, while many popular south coast landmarks are also within easy reach including Durdle Door and The New Forest National Park. The Nici Hotel, which is just along from the Sonnet apartments, recently had a £27m refurbishment and offers an array of leisure facilities to local residents via a membership.

Poole-headquartered AJC Group was crowned Fast Rising Property Business of the Year and Housebuilder of the Year at the 2022 South Coast Property Awards, and was shortlisted in 2023 for a record five categories. The developer also recently scooped Affordable Housing Development of the Year for its Herbert Avenue scheme in Bournemouth at the 2023 Insider South West Property Awards.

AJC Group currently has three sites under construction including Lindsay Road and The Sloop, which are located in Poole. In Dorchester a partnership project with Aster to deliver 57 affordable homes is well underway. AJC Group is on track to deliver over 200 mixed-tenure homes by Spring 2024, reflecting a total construction value in excess of £100m. The firm has become one of the most active residential development specialists across the Wessex region and has made a commitment to build 500 affordable homes by 2028.

To make an appointment to view the Sonnet apartments, or for further details, contact: Winkworth Westbourne, tel: 01202 76763, or visit:

Posted on: 12th December 2023
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